Pathak, R K , <br/><br/>
Marketing Management 
by R K Pathak, M C Kalwar & Mithu Roy 
 - 2nd ed. 
 - Guwahati:  Ashok Book Stall,  2011. 
 - 319p.:  15cm. 
<br/><br/><label>Subjects--Index Terms: </label>Commerce, communications & transportation, Commerce 
<br/><br/><label>Dewey Class. No.: </label>380