Jha, S M , <br/><br/>
Services Marketing 
by S M Jha  
 - 6th Rev. Ed.   Rep. 
 - New Delhi:  Himalaya Publishing House,  2009. 
 - 729p.:  15cm. 
<br/><br/>Bibliography, Index. 
<br/><br/><label>ISBN: </label>9788184884449 
<br/><br/><label>Subjects--Index Terms: </label>International commerce, Commerce 
<br/><br/><label>Dewey Class. No.: </label>382.782