Vilanilam, J.V. & Varghese, A. K. <br/><br/>
Advertising Basics! 
by J.V. Vilanilam & A.K. Varghese 
 - 1st ed. 
 - sage Publications India Pvt Ltd:  New Delhi;  2004. 
 - vii,200p.  15cm. 
<br/><br/><label>ISBN: </label>9780761998105 
<br/><br/><label>Dewey Class. No.: </label>070